Brilliantly simple, Simply Brilliant. Aydya is a multi-award winning company that operates across a range of sectors under a number of brands. Our mission is a perpetual cycle of increasing excellence in brilliantly simple solutions to everyday problems with simply brilliant utility and function. Aydya will be at the show with two best-in-class brands, AnySharp and Ion8. With multiple function and design awards between these brands, these brands are ones to watch over the next few years.